Running a business is a lot of work. The whole idea behind your business is to fulfill a need of your target audience. In the past, your target audience would find you because of a sign on the street or word of mouth. In the highly technical world that we [...]
Have you found that search engine optimization is much more involved than you had ever imagined it would be? If so, you are not alone. The internet and technology overall are continuing to expand and with those expansions come new insights and methodologies for getting your website and your brand [...]
As we near the end of 2017 it's important to begin looking ahead to next year to figure out what your SEO strategy will look like. There are many trends we've seen this year that will certainly continue into 2018 and I want to focus on three in particular. 1.) [...]
Making sure your business is listed correctly across the web is an often overlooked part of many people's digital marketing strategy. The truth is it's more common sense than any kind of marketing strategy. If the sign in front of your business was broken, wouldn't you fix it? That same [...]
Facebook has announced the removal of two major ad targeting options on its advertising platform. Specifically, the ability to target ads based on a users employer and education. Businesses who use those targeting features will definitely take a hit on their campaigns and will need to come up with a [...]
The first thing most people think of when they think about marketing their local business online is Google. It's how the vast majority of us find things we are looking for, we "Google it." Which is why if you do nothing else for your business online, at the very least [...]
Here's a very interesting and useful infographic I came across this morning over at Social Media Today. Hat tip to Mark Walker-Ford for finding this gem. There is a ton of useful information crammed into this but two items in particular stood out to me. 1. Only 50% of B2B [...]
If you're a small business owner, you may have heard the term "local SEO" thrown around lately. If you're wondering what it is and whether it should matter to you then this post is for you! Getting your local SEO in order is a pretty straightforward process and over time [...]